Digital Marketing Specialist

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for all aspects of digital marketing, with a focus on SEO, lead generation, paid advertising (Met Ads), daily reporting, and revenue generation. The candidate should have a solid understanding of various digital marketing techniques and tools, as well as a proven track record of driving results in a fast-paced environment.

Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic to the company website.
• Manage SEO initiatives, including keyword research, on-page optimization, and link building strategies.
• Plan and execute paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, etc.
• Monitor and analyze campaign performance metrics to optimize ROI and achieve KPIs.
• Generate leads through targeted marketing campaigns and conversion optimization techniques.
• Create and maintain daily, weekly, and monthly reports on marketing performance.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Stay updated on industry trends and best practices to implement innovative digital marketing strategies.
• Contribute to revenue generation efforts through effective marketing campaigns and initiatives.
• Provide sales support by creating marketing collateral and promotional materials.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush, Moz).
• Experience managing PPC campaigns and proficiency in Google Ads and Facebook Ads Manager.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Experience with marketing E- commerce platforms (e.g., Amazon, Myntra, etc) is a plus.
• Sales experience and a track record of revenue generation is preferred.
• Creative thinking and problem-solving abilities.
• Passion for staying updated on digital marketing trends and emerging technologies.